SEO is buy windows 7 download a competitive industry - and there are plenty of people out there who buy windows 7 download promise the earth and deliver dirt if you’re not careful. Here’s a list of 5 common misconception and false promises that might not deliver the results promised.

1. Overnight Results

No-one, and buy windows 7 download I mean no-one, can guarantee good organic search results within 24 hours. It’s the buy windows 7 download marketing blurb typical of so many black hat SEO guys - ‘Top 10 listing in 8 hours’. In my experience, the buy windows 7 download big players in search - Google, Yahoo, MSN - all take their time in indexing a buy windows 7 download site.

Google in particular drags its feet when buy windows 7 download it comes to new sites - whether you subscribe to the buy windows 7 download notion of a ’sandbox effect’ or buy windows 7 download not, a new site will struggle to rank properly for buy windows 7 download weeks. In most cases, to achieve anywhere close to a buy windows 7 download site’s full potential will take months of work building good quality links and/or a loyal readership.

This talk of instant results is, of course, utter nonsense - speaking from buy windows 7 download my experience, any overnight success will not come as a result of organic placements - these, as their name suggests, need time to buy windows 7 download grow.

Any form of SEO that buy windows 7 download talks of instant results will likely provide only a short-term boost in traffic - and buy windows 7 download worse still, will be likely to originate from shady techniques such as spam (of the referrer, comment or plain email variety), and buy windows 7 download as algorithms to detect this sort of bad behavior becomes more advanced, this buy windows 7 download sort of promotion is becoming more and more likely to harm your buy windows 7 download long-term search engine prospects.

In short, if you want to get traffic to your site - don’t look for buy windows 7 download the quick and instant gratification. Play the long game instead. A site that buy windows 7 download gathers 10,000 visits in a day and no more after that buy windows 7 download is worth less than the site that gets 10,000 visits a buy windows 7 download month through organic means.

2. Placement Can Be Guaranteed

The same guys that buy windows 7 download guarantee overnight listing also guarantee particular placements - regardless of competition or buy windows 7 download the quality of your site, you too can take your place on the buy windows 7 download front page of results. This is bunkum, of course - just as it buy windows 7 download takes time to improve search engine rankings, there is never any guarantee of placement on the buy windows 7 download first page.

This of course, applies principally to buy windows 7 download competitive keywords - arguably, you could take any random phrase, optimize a buy windows 7 download site for it, and yield #1 position in Google - with the only minor downside being that you’ll get no traffic from those keywords, of course.

For new sites, ranking high is buy windows 7 download tricky - but to guarantee top 10 for a competitive keyword is buy windows 7 download foolhardy. Good organic traffic starts slowly and grows with the buy windows 7 download site.

3. Meta Tags

Even now, nearly a buy windows 7 download decade after Altavista, Lycos, Hotbot et al were all big search players, some SEO consultants cling to buy windows 7 download the misconception of <meta> tags to boost site rankings.

Whilst it has been demonstrated that the major search engines (Google, Yahoo and to a lesser extent - MSN) will largely ignore the buy windows 7 download content placed there, and instead rely on the actual content of the buy windows 7 download page. There have been too many webmasters with too much spam in their <meta> tags to rely on a small snippet of information these days.

Whilst they do carry a lot of weight with search engines, and it’s usually worthwhile adding the buy windows 7 download to your pages, laboring over them as though your site’s existence depended upon it buy windows 7 download is usually misguided. Stuffing keywords in the <meta> tags will hurt your rankings badly, so it’s best to buy windows 7 download stick to the basics - list your main keywords, a buy windows 7 download short and well-written description, and that should be all you buy windows 7 download need.

One place where care should be taken is the <title> tag - this buy windows 7 download is used very extensively by the Search Engines, and will prove critical to buy windows 7 download SEO success. Increasingly, though, the <meta> tags are buy windows 7 download being left behind, and will most likely lose all meaning in the buy windows 7 download near future.

4. Submitting to Search Engines

‘We will submit your site to over 2,000 search engines’. Sound familiar? Of course it buy windows 7 download does - site submissions to search engines and directories is buy windows 7 download bread and butter for your average SEO. The trouble is, of course, that buy windows 7 download the search engine market is very much focused on one principal player - Google - and buy windows 7 download a few subsidiary search markets (MSN, Yahoo are the foremost). These big 3 will probably account for about 99% of all searches to buy windows 7 download your site - the other 1,997 will barely get a mention in your buy windows 7 download referrer logs.

If you can name 10 search engines, you’re doing well - and buy windows 7 download the big search engines will more than likely know about your buy windows 7 download site already through backlinks - so the art of ’search engine submission’ seems dubious at best.

By all means, submit your site to smaller search engines - there’s no harm in it at all - but certainly don’t expect any good organic traffic from buy windows 7 download any other than the major search engines. And don’t believe the hype of ’search engine submission’ software or - worse still - pay someone to use it for you.

5. More Links > Good Links

As everyone who’s dabbled in SEO knows, links are buy windows 7 download critical to rising up the rankings in organic search. Search Engines have buy windows 7 download got wiser as the years have gone by, however, and the buy windows 7 download key these days is relevancy.

The term ‘relevancy’ is buy windows 7 download thrown around quite often, but it essentially means that it buy windows 7 download is quality links in the relevant sector that contribute far more to buy windows 7 download search engine rankings than broad quantities of unrelated links. Having links in areas other than buy windows 7 download your chosen subject may not hurt - if it’s a high PR link you’ll no buy windows 7 download doubt experience the benefit, but relevancy looks set to be the buy windows 7 download defining factor in SEO in the not-too-distant future.

You may be buy windows 7 download able to quickly and easily assemble a large array of links on a buy windows 7 download lot of sites, but good links from ‘authority’ sites within the buy windows 7 download same subject field are worth more in the long term. The definition of an buy windows 7 download ‘authority’ site is hazy at best, but any popular (and relevant) site should be your target in terms of generating good links.

Conclusion

Of course, there are many, many more misconception in the buy windows 7 download world of SEO - the industry is full of shysters and buy windows 7 download people out to make a quick buck from an unwise marketer, and buy windows 7 download as new trends come along there are always people willing to buy windows 7 download pay money in the hope of traffic, fame, and fortune.

In reality though, the buy windows 7 download most rewarding aspects SEO are often the most slow to reward. Building a buy windows 7 download good site takes time, and if you push things forward too quickly with slightly dubious promotional activity, you buy windows 7 download are likely to suffer penalties as a result.

 If an offer of ‘instant traffic’ or ‘millions of hits’ seems too good to buy windows 7 download be true, then unfortunately it probably is.

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